The prices of products have to be good in order to attract customers. You should review once it is demand for the product on the market and the customer so the price you are willing to buy another brand? If your prices are high for some time to reduce their prices or higher costs than benefits. After getting the attraction of customers, you can easily increase their prices to cover their loss but slowly.
Lack of awareness / advertising
The second point is the publicity or lack of customer awareness to your brand. It may be some areas that are not advertising or the ad is not creating an emotional appeal to the customer buys it. Therefore, focus on your ad by hiring any celebrity with your product can attract more customers to your ad.
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