Gold isn't considered a desirable investment.

Gold is often mentioned as a joke. Paul Wilmott in an interview on CNBC said next time you're going to ask about the gold. The intrinsic value of gold is negligible and is considered the gold actually has no intrinsic value. Almost all industrial uses for gold can be replaced by tin or tungsten.

Consider this

If you buy in the sense of people who advocate buying gold and silver, which should be treasured as Bismo Pepto Bismuth is ten times rarer than silver.

A little history

Note that already in 1855, the aluminum bars shown by the French crown jewels, as it was more valuable than gold. The Washington Monument is capped at 100 grams of aluminum, as it was more valuable than silver at the time. Napoleon served his guests with foil as a display of wealth.