Tuesday, June 14, 2011

It is good to use Telemarketing to increase Sales?

Telemarketing 

Is a technique where a salesman tries to sell their products or services to potential customers via telephone. It is one of the most powerful sales tool for expanding a business. But because of its misuse, has become very unpopular among a section of the masses.  

Also

Telemarketing (sometimes known as inside sales or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson asks potential customers to purchase products or services, either by phone or through face back of the face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played through the phone via automatic dialing. Telemarketing has been criticized in recent years, being seen as a nuisance by many.
 

For example
 

Have you ever received a call when you're dining or in the middle of your favorite television show of somebody trying to sell storm windows or an alarm system for your home? That was a TV salesman. They can be very annoying, as they try to sell things that do not need or want - such as insulation of a house when you live in an apartment or covering when you live in a brick house.

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