1.-Start to make copies of each review / post that makes
2.-Contact an attorney to discuss your case
3.-(this is the step I'm adding) to your lawyer write a letter on your behalf, informing him that have gathered evidence against him and intends to sue for defamation if not stop immediately.
4.-Wait for the reaction of the respondent. otherwise proceed
Consider this
Usually people do this because they are only listed or they are working for your competitor. When they see that you are serious about legal action against them, usually stop, so a letter from a lawyer is a very useful tool.
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