How to Adding value to a product to sell?

Is put back in it. Who is this thing worth? When is this most valuable item? What I can do for / with him to give more value? ... I have some ice cubes in Alaska, I have to stretch to find the value for them. If I have ice cubes in a dry hot, so ...... you get the idea.

For example

Simply highlight the benefits of the product. For example, a "handkerchief." Nobody really needs more than you can express to someone the benefits of protecting your face against the cold, to avoid blistering sores, avoiding freezing makeup adds a stylish taste to your computer so that their coat look even better... That is primary, revealing the benefits that someone appreciated!