1. Commercial real environment can be used for marketing - magazines, newspapers, television, radio are the main points of marketing.
2. Incorporating may also refer to the content - something that appeals to a wider audience can also be considered dominant, however, I think you're looking for # 1 in this case.
About the Social Networking
Why would anyone want to also use social marketing (Facebook, Twitter, etc.) is simple, social networking is growing much faster than traditional marketing, so the safe bet is that one day, Facebook and Twitter around the world will become mainstream in the marketing,
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