How to Make an Online Business Model, According to your Marketing Goals?

The business model defines how your website fits your business - how to help your company grow. Direct entry is a popular web site business model, but not alone. Some business models are:

1. Direct Revenue / e-Commerce

Some of the objectives of the most popular Web site related to electronic commerce or other direct income from the site. That is, the goal is to establish a direct source of revenue from orders or advertising space.

2. Creating brand image

One of the goals of long-term marketing your site could be to improve sales by creating an image for your product, brand and / or company. Increasingly, this is an explicit goal of large companies with ample budgets.

Low-budget. Businesses can do the same in a more affordable scale by building an image during the natural course of marketing. You can do this consistently, presenting similar design elements and "personality" at each point of contact with the world - whether that contact be virtual or physical.

3. Improve customer service

Your site can increase revenue indirectly by improving customer service. When customers are more satisfied, they tend to spread the word about their products and buy more often themselves.

Customers often research products on a website after ordering from a catalog, telephone, sales representatives, a physical store, email, and / or fax. In all these cases, a Web site indirectly contributes to building the company.

4. Lower operating costs

A website can help your business to reduce costs. The automated functions of customer service - web-based FAQ, reporting order status, product specifications, etc. - can reduce the number of calls to customer service, reduce labor costs to service clients.

A Web presence can also reduce operating costs by streamlining communication with their partners. Business to business companies can create secure Web space to communicate and collaborate with customers.

It is even possible that the individual sites of major private customers. A central "meeting place" that archives communications and other customer-specific information can reduce administrative costs associated with "telephone" consultations and / or the need to consciously keep all players "in the loop" .

On the supply side, which could reduce costly business interruptions, giving key vendors Web-based access to your inventory or other information in real time.